NEW FEATURE CONCEPT VIDEOS
Trade shows are the time to workshop SPI’s conceptual feature work for both hardware and software, with SPI leveraging the face-to-face interactions with both prospective and current customers to get realtime feedback.
Most concepts, however, are highly-innovative, often abstract, and difficult to describe with mere words or images. Each year I would source, project manage, and creative direct animation studios to establish each feature’s style guides, scripts, storyboards and voice acting.
RECAP VIDEOS
With the end of each trade show, SPI would host an All Employee meeting where, among other topics, a recap was shown for those employees who could not attend, which was the majority of the company. Because so many people back home are the ones who make a trade show’s success possible, these videos are an important showcase of everyone’s efforts. A blend of business and fun, I filmed and created each of these videos for over 3 years.