In lieu of a Marketing Department, SPI leans on Passenger Experience’s multi-disciplinary skillset to create print ad campaigns for 4 different industry magazines. During my time with SPI, we would run two different campaigns every 6 months, and year-round were tasked with working very closely with our Executive Staff, Safran Corporate, and Sales Department to help each group identify their goals, tone, and overall vision. I would then coordinate design efforts and creative direction between them and my designers, working iteratively to bring it each ad to life.

I worked closely with 1-2 designers per campaign to help translate our stakeholders’ often conflicting desires and parameters, turning their abstract requests into an executable creative direction. Together, we would take an idea from sketch to several possible concepts, of which we run through several channels before being ready to print.